Video Conferencing: Changing the way people communicate

Video conferencing can deliver immediate benefits to your organization. Not only will you save money and improve productivity, but video can also create a competitive advantage. We’re going to look at 5 specific areas where video conferencing will give you an edge over your competition, and allow you to increase top line revenue:

Shortening decision making

Our days are long and for many companies, it also includes travel time, waiting for materials to arrive, or explaining complex issues either over email or conference calls. As we mentioned in our first article, email (communicating via words) is not always the best; phone calls, although better, because it allows us to hear the voice and voice inflection, is only incrementally better. The best communications is done where each person can “see” the other, hear their voice and share information.

Video conferencing short-cuts the process of getting face-to-face, enabling teams or individuals the opportunity to meet, without the time spent traveling. Ultimately, that time savings helps shorten decision making, and money.

Video conferencing provides a fully communication experience, allows parties to share ideas, creates an environment where complexity can be eliminated and actions can be taken.

The time we spend travelling, waiting for materials to arrive or trying unsuccessfully to explain complex issues over e-mail, is time that could be better used to bring new products to market or solve customer service issues. Video enables all parties to share ideas, show detailed images and take action more quickly.

Providing immediate access to experts

How many times have you needed one person to be more than one location? You have specialists and experts on your staff, but leveraging those professionals is not always easy to do, especially if they are needed for a specific location.

Sometimes there is just no substitute for an expert. This is a perfect application for video conferencing. It enables an organization to leverage the expertise of a few people across an entire company without asking them to constantly be on the road to different locations. Training, translating, consulting and troubleshooting can happen in real time.

Video calls, live streaming, sharing of documents or analysis in real-time, along with the ability to record all that interaction to train other professionals, saves time and in many instances, that automatically translates to the bottom line. Sharing an expert’s knowledge, having that one person available for multiple projects, and extending their expertise, saves money.

Bringing the organization together

As companies expand, opening new offices in new markets and geographies, work teams can begin to feel isolated, both from the central hub of activities and from overall decision making. For many growing companies and their executives, keeping a company culture alive is one of the biggest challenges they face.

But, multiple offices do not need to mean isolated teams. After a global expansion, merger or outsourcing initiative, people and organizations often feel stuck in silos, disconnected from project goals and alienated from the company culture. Video conferencing, along with recorded video, creates a virtual meeting room for collaboration. Executives, managers, project leaders, and employees can be brought together, keeping communication alive and everyone focused on the same key strategies and goals.

Improving work/life balance

There are few people who actually enjoy business travel. How many times have you said yourself after traveling all day for a meeting which lasted 2 hours, “I could have done that over the phone.” True or not, many business travelers spend more time waiting in traffic, in lines at the airport, in hotel rooms, etc., than actual meeting time with customers or project teams. Even with the availability of online services to make us “more productive” on the road, there is still plenty of unproductive time during travel.

And none of that takes into consideration, the disruption within our personal lives, sacrificing family and personal commitments. Add to that, the reality of missed flights, lost baggage, delays, and you find business travel is not glamorous.

Having a fully implemented video conferencing solution, along with the myriad of productivity tools available, we can eliminate many of those hours spent traveling and leverage live video streaming to attend that meeting or even working from home instead of sitting in rush hour traffic, employees can maintain a balance between work and personal life, save costs and protect the environment.

Work/Life balance is not entirely focused on personal lives, it focused on maximum productivity for both our professional and personal lives. Video conferencing can help take your organization to a new level of productivity, while helping your employees enjoy a balance between being at work or being with their families.

Video conferencing is green

A one-day worldwide break from commercial air travel would spare the atmosphere approximately 40,000+ metric tons of carbon dioxide emissions. That’s the equivalent of 4.6 million gallons of gasoline. According to reports from 2015, three companies (Dell, Aetna, and Xerox) have reduced their carbon emissions by almost 100,000 metric tons which equals approximately 20,000 cars.

Eliminating unnecessary travel, a fully implemented video conference solution helps organization be more environmentally responsible, which in turn, improves their competitive advantage. For many top global companies, it also allows them to hire and retain top employees, regardless of location.

Less travel. Bottom line savings. Competitive advantage. Top talent and experts. Leveraging resources. All those are proven benefits of video conferencing and having a fulling implemented video conferencing solution.

VideoConferenceGear.com specializes in products and service specifically for video conferencing solutions. We represent a full range of products, including the industry leading TelyCam line of ready to use video conferencing cameras. From your first purchase, through a full implementation of video conferencing, we are here to be your partner and ensure your solution fits your goals. Give us a call, chat with us online, or better yet, let’s do a video conferencing call, so we can show you the difference video can make.