Video Conferencing: Creating the real Return on Investment

Imagine the possibilities…

The good news is that if you are considering a video purchase for your organization, you have a wider range of options than you did even just a few years ago. The video conferencing industry is changing rapidly. With the proliferation of IP networks, simplified user interfaces and the introduction of new form factors such as personal video for the desk or PC, video is more accessible than ever before.

At the same time, the introduction of telepresence solutions and high-definition video have raised the bar for quality and design. This expanding video universe also means you will need to carefully evaluate a broad array of features and functionality to assemble the video solution best suited for your company.

The first step?

Imagine how your organization might use video. In our second article in this series, we provide a list of industries, and how each is using video and video conferencing to create sales, better leverage expertise and decrease expense.

Almost any workflow process which currently uses telephone, conference calls, e-mail or travel can be improved with video. Once video is in place, you will be surprised at the additional opportunities your employees discover to improve communication. Have a look at the following examples, each are based upon real-life experiences for companies utilizing video within their organization.

Executives

• Hold regular management meetings.
• Conduct board meetings face-to-face.
• Reach key decision makers whenever you need them.
• Stream CEO briefings live or record them for later viewing.
• Speak at seminars or trade shows without travelling.
• Improve work/life balance.

Sales and Marketing

• Build stronger relationships with clients by seeing them face-to-face.
• Provide customers at branch offices with expertise from the home office.
• Link remote sales people to the headquarters.
• Conduct market research with customers face-to-face.
• Get marketing messages out to the field.
• Serve more clients in a day by reducing meeting travel.

Human Resources

• Interview candidates from afar.
• Conduct ongoing training.
• Retain your company culture after a merger.
• Enhance and sustain telework programs.

R&D and Product Development

• Share product documents or drawings immediately.
• Reduce confusion across cultures and locations.
• Keep a virtual watercooler going between locations for instant collaboration.
• Get real-time feedback from suppliers and customers.
• Access remote experts in real time.
• Get products to market more quickly.

ROI - the three most important letters in the alphabet

We realize, most organizations already have an established use case to build out the business justification for implementing a video conferencing solution. What many fail to realize, is that once implemented, video will be leveraged in multiple business functions for a variety of reasons.

For those looking to extend their solution, or accelerate the ROI, look at the following and determine which can help you “beef up” your business case for video conferencing – first implementation or the inevitable expansion. Just sit down and calculate the time and resources you currently spend on the activities you would like to replace with video.

• How many people are travelling to meetings? What does that travel cost?
• How could staff be using their time more effectively by reducing that travel?
• How long does it take your organization to bring a product to market? Complete a consulting engagement?

Hire a new employee? Or repair a problem?

Each time you replace a practice with video communications, you gain the opportunity to measure your return on investment (ROI). It is always worth investing five minutes to conduct an online self-assessment of your potential savings. But don’t forget to start looking at the various ways a fully integrated video solution can increase top line revenue, opening up opportunities not available previously, or allowing for faster implementations of your projects or better customer service.

VideoConferenceGear.com specializes in products and service specifically for video conferencing solutions. We represent a full range of products, including the industry leading TelyCam line of ready to use video conferencing cameras. From your first purchase, through a full implementation of video conferencing, we are here to be your partner and ensure your solution fits your goals. Give us a call, chat with us online, or better yet, let’s do a video conferencing call, so we can show you the difference video can make.