Close

Site Information

 Loading... Please wait...
  • Call us on 720-753-4560
  • My Account

Blog

Video Conferencing is the Ultimate Marketing and Sales Tool

Posted by Ryan Pinke on

Most people think video conferencing is primarily a replacement for the more traditional audio conferencing and to some extent, it is.  But Video Conferencing is so much more than replacing audio with video-plus-audio.  It's the ultimate sales and marketing tool for your business. We thought it was time to highlight some of the things you could do with video conferencing to increase the top-line of your business.

Did you know you Zoom has a Webinar service? 

They do. It's an add-on to the Zoom service that provides full-blown webinar management - from user registration to webinar followup. You can host a webinar with up to 10,000 attendees and have up to 100 "interactive" participants.  Think of the power this provides you.  And the best thing is this, the "interface" is basically the same as the Zoom Meetings interface.  If you're using Zoom today, then moving into webinars is simply a matter of adding the Webinar service.

Also, Zoom Webinar provides high-definition audio and video for you and all your panelists.  Integrated chat allows webinar interaction either privately or with the webinar attendees.  And since Zoom is a cloud-based platform, you can broadcast your webinars through Facebook Live and YouTube.  Webinars can also be recorded and archived for playback, making this perfect for attendees who can't be there for the live webinar.

Zoom also provides integrations with leading CRM and marketing tools such as Marketo, Eloqua, Pardot, Salesforce, which simplifies your marketing campaigns and followup.  With Zoom's application, you can design your own registration page, or integrate the sign-up process within your own website.  It really provides a perfect webinar solution, within an application you're already familiar with and use everyday.

Increase sales through better sales training.

The importance of having all your sales people trained on your products and services can't be understated. It's tough to increase sales, when your sales presentations (and those presenting them) don't have a full understanding of both your products and how they match up to your customer's business. Enter video conferencing as a sales tool.

With Zoom and Zoom Rooms together, you have a perfect platform for sales training.  You can create a full library of sales presentations available as training tools, or to be used as the best example of "how to present" - along with recorded Q&A sessions for common questions, answers and objections.  Using the standard Zoom Rooms setup, just record the presentation and have it available for replay.  

The next step would be to have your individual sales people "record" themselves doing the presentation and answering questions.  Practice does make a difference, plus feedback can be provided from multiple people, not just those available "at the moment".  This type of training feedback gives each presenter the ability to practice their use of visual aides, shared documents, etc. - working through any miscues prior to "going live". This is perfect for companies that have sales people spread across a region or country, saving both time and travel expense.

Increase the number of people available during the sales process.

One of the wonderful things about video conferencing is that it is location "independent". People don't need to be located together to be involved.  Think how powerful it is to have a subject matter expert available for a meeting with a customer (or prospect). Now, you can expand the number of people involved in a sales meeting, without needing to spend time and money traveling. Maybe you only need someone for an hour to answer questions, but the meeting is scheduled for all-day? Or maybe travel is not possible, do to time or location constraints?  How do you get them involved without wasting hours (or days) of their time?  Video conferencing can be used in all those instances.

Literally, you can increase the number of people involved in your sales and customer meetings easily with video conferencing, and in the long run, save money doing it.  Not only does it help speed the process, but it also gives everyone in your company a better appreciation for what "sales really does" within your company.

And with any video conference meeting, it can be recorded and archived. Giving you the ability to review what was said and promised when questions arise later. 

Finally, video conferencing creates a better communication environment, which translates to better connection with your "audience", whether that is a customer, a prospect, your sales team or any other group of people.  Video conferencing can't make a bad presentation better, but it can enhance a well organized presentation.  It can also allow more people within your company to be involved, without putting an strain on your employees. Webinars, Training, Presentations, Interactive Q&A - all are easily implemented with video conferencing.

If you have questions about how to get started with video conferencing, including Zoom, Zoom Webinars, or Zoom Rooms, or want to learn more about how video conferencing can help your business, reach out to us, we are here to help.

Links to Zoom Resources:

Zoom Meeting

Zoom Webinar

Zoom Rooms

Video Conferencing Room Kits

View Comments


Zoom's new features provide more evidence of market leadership

If you follow the Zoom blog, you read today about the new features available from Zoom across their product line - desktop app and Zoom Rooms.  There were also some announcements about additional support of hardware and configuration options, along with extended Zoom Rooms management capabilities and remote support. Most of these improvement were announce at [...]

Read More »


2019 the Year of Video Conferencing

I've read several articles (several start in December) about the evolution of corporate communications and the move to video conferencing.  There are several mega-trends happening, but it all boils down to one thing - TIME. Take the rise of Remote Work. The reason employees want to work remotely is time. They don't want to waste up [...]

Read More »


Video Conferencing Viewpoint: What happens when results exceed the promise?

One of the interesting things about our business is actually having the opportunity to witness change within an organization after a purchase. For us, there's nothing more exciting than seeing first-hand, the impact of video conferencing - and being present when the "promise" of a benefit, materializes in real life. It's fun to have a front-row [...]

Read More »


Zoom is the Highest Rated Web Conferencing Vendor on Gartner's Peer Insights

Founded only 6 years ago this month, Zoom has become the go-to web video conferencing app for almost any size company. We've previously mentioned how they are crushing it on customer review sites such as G2 Crowd and Trust Radius (click the links to see how Zoom is doing) - being the leader at both sites. So [...]

Read More »


Who's the best? Two great online sources for web based video conferencing software buying research

There is something magical about the way our business world works today (as opposed to just a few years ago) and that is the explosion of quality web-based video conferencing applications and software. Today, there are dozens of platforms to choose from, for any size business. And these applications make it possible to meet [...]

Read More »


Webinar or Seminar - which is best?

Video conferencing comes in lost of flavors, and one thing we just love about Zoom is the ability to host webinars. But to be fair, depending on the size of your audience, you can hold an live webinar with any of video conferencing partners - Zoom just gives of a featured packed webinar option (with [...]

Read More »


Securing your meeting room consoles with Heckler Design

It's easy to overlook some of the smaller details when designing your Zoom Rooms. Details like securing your iPad Meeting Room Controller/Console. That's why we partnered with Heckler Design, and include their beautiful enclosure with every Zoom Room kit we create. Their products are not just functional, they are works of art.  They are designed specifically [...]

Read More »