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A Message from Video Conference Gear - Why we sell what we sell

Posted by Ryan Pinke on 8/17/2021

“Ryan, why don’t you sell XYZ camera? I have seen it on other sites and it looks like a good camera, and good value for the money.”

This is a question we at Video Conference Gear get all the time. There is a reason why we don’t carry every brand of video conferencing camera / video conference system. In our business, it is called “Churn and Burn”.

“Churn and Burn” is when vendors sell untested, untried sounds-like-a-good-idea gear. They are banking on customers receiving the product and by the time they get frustrated with it, the gear is used and maybe past the return date. The price point may be such that there is a low percentage of customer returns. The vendor does not have much of an expense for product testing, and they can afford to have unhappy customers. By the time the buzz catches up with that product, the vendor has moved on to the next new thing.

VCG has a different approach. We stand behind what we sell to make sure you are happy with your purchase and you feel you are getting your money’s worth. How do we do that?

  1. We test our products .That sounds logical, but you would be amazed at how many vendors just troll for gear, throw it up on their web page, and hope they get some sales. We actually test our products. We test for usability, durability, and performance.
  2. We steer our customers to the best gear for their needs. Each piece of equipment we sell has a sweet spot for performance/price. A camera that works great for team meetings in one shop might not have the features needed in another shop. There have been numerous times we have talked customer out of even higher end products because the products will not meet their needs. Tell us your requirements and we will suggest the best approach.
  3. We follow through on customer satisfaction. We sell to the smallest of small businesses, and some of the largest universities in the world as well as Fortune 500 companies. The hardest thing to earn is a customer’s first purchase. The easiest thing to lose is a customer’s second purchase. We want to earn your first, second, and twentieth purchase.

We are here to assist you for the long run, and not sell you a churn and burn hot product of the day. Will this result in lost sales? Of course, but we can sleep at night knowing we maintain our integrity for our clients. There is a reason some of the largest universities and Fortune 500 companies are repeat customers at VideoConferenceGear.com: they trust we understand their needs and match it to the right, tested product.

We are about building trust and long term relationships. If you want a vendor that will sell you anything, we are not that organization. We are about helping you with your needs to accomplish your goals.

If you have questions, click on the chat button (there's someone there during business hours Mountain Time Zone) - and let's get you some answers.